Challenge Accepted: Tacoma vs. Ranger

Tacoma Keeps Truckin’
At a Glance
For over two decades, Tacoma has been the de facto choice for the everyday worker. Why? Because it’s built on a foundation that consists of reliability, capability and durability. reported in 2017 that 2.5% of Tacomas on the road have 200,000 or more miles on the odometer. Under the hood, the available 3.5-liter V6, which produces 278 horsepower and 265 lb.-ft. of torque, can tow up to 6,800 lbs.1 Lastly, Tacoma can handle a maximum payload of up to 1,440 lbs.2, thanks to its wide rear bed.


  • Available LED Daytime Running Lights and fog lights
  • Available 16-in., 17-in. or 18-in. alloy wheels3
  • 9.4-in. ground clearance


  • Toyota Safety Sense™ P (TSS-P)4
  • Star Safety System™ – incorporates several standard braking technologies for enhanced driver and road safety
  • 8 airbags5


  • Entune™ multimedia
  • Available rear parking assist sonar6
  • Available Blind Spot Monitor (BSM)7 and Rear Cross-Traffic Alert (RCTA)8


  • Available 3.5-liter V6 engine with 278 horsepower and 265 lb.-ft. of torque
  • Available part-time 4WD with automatic limited-slip differential
  • Up to 6,800 lbs. maximum towing capacity1
New for 2019
Tacoma enters 2019 sporting a new package for SR models and enhancements to the rugged TRD Pro model, as well as some miscellaneous updates across the lineup.
New SX Package Available on Tacoma SR, the SX package adds more appeal to the already stylish Tacoma. This appearance package adds a splash of black to the exterior, specifically to keyed accents such as mirror caps and door handles – as well as to the 16-inch alloy wheels – giving Tacoma a sportier look.
Pro-Grade Enhancements On the other end of the spectrum, the TRD Pro trim receives a number of equipment upgrades. The Desert Air Intake, silver skid plate and TRD Pro exhaust are all available options, while a power moonroof and six JBL®10 speakers (for models equipped with the 6-speed electronically controlled automatic transmission) are now standard. TRD Pro is also available in Voodoo Blue exterior color, which is an exclusive option.
Odds and Ends Hide your valuables from prying eyes with standard privacy glass across all trims. Inside, the addition of two USB ports9 in the center console will keep your electronic devices fully charged at all times. Calvary Blue, which was previously limited to only TRD Pro, is now available for all trims.
The Bottom Line
There’s a reason Tacoma sells in the hundreds of thousands every year. It delivers nearly everything and then some. It’s economical thanks to its top EPA-estimated 23 miles per gallon highway fuel economy11, and with a starting price under $26,000, it’s also affordable12. Tacoma is smooth and practical when you want it and rugged and ready when you need it.
Discover how Tacoma holds off one of its toughest competitors to date thanks to its numerous key selling points like standard TSS-P1 and the ToyotaCare No Cost Maintenance Plan2 and Roadside Assistance3.